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          Merchandising & Marketing

          The Merchandising & Marketing Program prepares students for careers in the global fields of fashion merchandising, marketing, and brand management. The curriculum emphasizes the development of creative, financial, technological, buying, and promotional strategies that affect consumer behavior in the digital era, along with critical thought, creative applications, teamwork, and effective communication. Industry Partner Classroom Projects with leaders from Quiksilver, True Religion, and Macy’s provide students with real-world experience, while showroom and retail tours and in-class visits from executives at Nordstrom, Bloomingdale’s, and Guess offer valuable networking opportunities.


          类别:  Merchandising & Marketing

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